Most of the hardware partners we worked with dont know promotion and have no clue about creating the BUZZ

Which is where we converted our frustration into an opportunity and are now proudly displaying a livestreaming division

Here is a sample with Ladies vs Ricky Bahl…. http://www.youtube.com/watch?v=63HX6E-SksI

You like?Send a query on contact@everymedia.in

Long-term results take time. Building relationships where people actually talk positively about you take time. Building trust, credibility and alliances takes a whole lot of time. The only shortcut is if you use these channels as a repository for everything you’re doing within the broadcast media channels.If you’re starting a Blog and you pre-load posts with made-up questions, or semi-edited snippets of old press releases, you’re not really adding much value.You are not authentic and valuable. In fact – it will take you even longer to correct course and build the right conversation.

If the only corporate imperative is to do this for the free advertising, something tells me that Social Media will, undoubtedly, let you down. Hard.

Watch the ‘live’ recording simulcasted on facebook, youtube, website, livestream here:

http://www.ustream.tv/recorded/11911533

See the event details here:

http://indiatoday.intoday.in/site/Story/126170/Cinema/dreamy-launch-to-patiala-house-music.html

94 ‘unpaid’ media reports should account for something!!Yup..we counted:)

Creativity rules!!Digital PR led by digital ideas is here to stay!!

We lead through clutter breaking:

• Communications.No one knows movies the way we do…noone..want to test..come to office and talk about ‘gunda’ and ‘kancha china’
• The little black book of posters and publicity designs is new and ‘blue’ and ready to be unveiled.The faint hearted are advised to hold on to their hearts
• Teasers and promos are ‘tested and tried’ live in ‘virtual theatres’
• MediaNet(god the term) is wider and UGC led
• User reviews are the king and not ‘critics’ and ‘experts’…we have a voice and will speak.Experts are passe
• ATL and BTL are one and the same.Dont know it yet?
• Brands are smarter and digitised and want ‘integration’
• The movie,director,actor and the music all are stars…do you know how to do the ORM for the multiple ‘assets’ of the intellectual kind
• And then there is this secret ingredient called ‘passion’:)

Mix all of that and you have an opening of a lifetime …dont believe me?

Well…your call!!

Its called ‘Every Experience Marketing’

Intrigued…?

Mail on namratasingh@everymedia.in

To see your work being plagiarised without any control over the creative approach must be killing!!

In the increasing ’short shelf live’ market of movie content and especially music it might become too late before people wake up to the reality of the ‘long tail’ of bollywood content and the need to have owned platforms instead of depending on aggregates and middlemen to earn a ‘quick buck’…

Its the age of ‘owned properties’,the  ’intermediaries’ with their ‘blind arbitrage models’ and ‘under reporting’ are causing more harm than good.

Wonder how long it will take before we stop killing ‘long term profit’ for ’short term gain’

Technology is no longer a deterrent and neither is cost to have control ‘full’ control over content

Content is the only king!!CGUs and Content Delivery Platforms are the need of the hour and not a ‘good to have’ initiative!!

This is an industry run on ‘connections and family’.There are too many insiders who are busy protecting turf..they have a lot to lose if boat rockers claim their stake in a ‘creative’ hotspot

Without falling at the mercy of stereotypes there are two basic types- the passionates who love the craft and the mercenaries who wear the suits and taut the numbers without the nuance of the ‘craft’ per say..

Having said that both are necessary and essential in the art of film making and more so film promotion

In India the demarcation between the maker and the promoter doesn’t quite exist and both overlap.One is too close to the ‘movie’ and the necessity of standing out and looking in to do what is essential for the film and not the star or the diva or the has been is overlooked incessantly.That is increasing backfiring in a industry going through rampant change,corporatisation and also ensuring the fall of the stalwarts.Teh movie world is looking for the new ‘rein’ and clamouring to understand and cater to ‘globalisation and lack of control’.

People power and technology is leading the spread of the ‘movie buzz’ far and beyond and the shelf life of a movie is reducing by the second..

In such a scenario,’templates’ no longer work and a tried and tested approach is falling left right and center

Given below is a list of what doesnt work anymore:

• Dispaly Ads
• Roadblocks
• Live Chat
• TV show Appearances
• Fake ‘PR’ stories
• ‘Viral’ for the sake of it
• Working with ‘family’
• Repeating patterns
• Another Debangg:)

We are still storytellers and keeping it simple is the only way to rule the roost!!Back to basics and there is no substitute for passion.No amount of scale and manpower will replace the ‘love’ for movies.Dont be in this business if you dont love it,breathe it and live it.You must be kidding yourself if you think this will make you rich or famous:)

Work with ‘difficult’ people who question the mould.All the heartache will pay off when the final results come out.

One there is ‘love’ for the genre and two its a legacy which needs to be preserved.Third the economics of the dormant ecosystem actually make sense:)

Its a simple concept:

•Mobile comics / strips delivered over wireless networks to users mobile phone

 •Combination of free-to-access and pay-per-view comics catalogue

 •Combination of licensed comic series and original comic strips

 •Minimum daily refresh of subscribed comics

 •Multiple modes of access

–WAP

–Voice (IVRS)

–Downloadable Application

–Downloadable Files

•Multiple Distribution Models

Interested yet?